More and more companies are turning to video to strengthen their marketing strategy. The individual corporate video as it has been presented for years has now run its course. It is a sterile and ineffective tool for conveying one's business activities and for evoking the passion that created it through images. This is why BRAND STORYTELLING has emerged, a fresh and dynamic tool based on the periodic and consistent publication of video content. Essentially, it's a custom-built TV series about your business!
Here is an example:
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Promoting a product or service through a video is currently the best strategy to engage potential supporters and customers. This is because, at present, approximately 90% of internet traffic is occupied by video content. In short, videos are well-received, and users willingly watch them, making it easier for them to connect with brands. In fact, currently, about 7 out of 10 consumers are more inclined to purchase a product after watching a video. The key to a successful video marketing strategy, however, is consistency.
BRAND STORYTELLING is currently the most advantageous way to enhance the online presence of your company or business. Its structure consists of a series of short video contents that are strategically shared consistently and periodically. It is precisely for this reason that BRAND STORYTELLING also represents the most effective way to build an authentic relationship with potential customers.
How It Works
The BRAND STORYTELLING service is based on the WWH model, namely WHO, WHAT, HOW. This represents my personal alternative variant to the well-known Google 3H model, an organizational framework that involves three different levels of content.
who
In this phase, the identity of your brand is briefly defined. It answers the question "WHO ARE WE?". This is content specifically designed to generate engagement on social platforms and on your own website. The WHO video is, therefore, a kind of impactful trailer focused more on positioning rather than actual conversions.
what
These videos narrate what one's company is involved in or what its activities consist of, emphasizing the values that characterize it. The question in this case is "WHAT DO WE DO?". After the initial impression generated by the WHO video, the WHAT videos represent a crucial phase because they are the ones through which one concretely presents oneself to their audience and defines the values they want to convey.
how
For a brand's customers, utility content creates more value than any other type of content. Discover what your audience needs, meet those needs, and you will establish an alliance. The question now is "HOW DO WE DO IT?". HOW videos are a means through which to showcase the actual work process (from product creation to helpful tips related to your service) and demonstrate how your company or business effectively addresses a problem.
Did you know that more than 20% of the time people spend online is focused on social networks? And that videos are 80% more effective than other content, such as photos and written texts, in terms of user engagement and, consequently, potential customers?
To make everything work, you can't improvise, and you need a good social media strategy.
Exactly for this reason, with the BRAND STORYTELLING service, your business will also be guided in terms of social media marketing. Through this, a tailored editorial plan will be developed to ensure excellent results.
What are you waiting for? Request a quote now for your BRAND STORYTELLING service and let's start building your series together!
Exactly for this reason, with the BRAND STORYTELLING service, your business will also be guided in terms of social media marketing. Through this, a tailored editorial plan will be developed to ensure excellent results.
What are you waiting for? Request a quote now for your BRAND STORYTELLING service and let's start building your series together!
- This service is available in the cities of Venice, Treviso, Padua, Verona, and Turin -