The art of telling a story through images
Humans have been telling stories forever. We have always expressed ourselves through signs and symbols, gestures and words, reason and emotion. Often, to communicate, we rely on increasingly sophisticated tools that continuously grow and evolve. But in the end, the essence does not change. Because, ultimately, the fundamental basis of communication is and will always be only one thing: our ability to listen and to make ourselves understood.
Often, when we hear about storytelling, we think of something pioneering and refined. In reality, storytelling is nothing more than the art of telling a story. And if we tell this story through images, videos, photos, or illustrations, then we are engaging in Visual Storytelling. It is therefore an evolution of traditional storytelling, which is done through words or written text. An evolution that, of course, progresses hand in hand with technology, which now, certainly more accessible to everyone, allows us to work with images with ease and effectiveness that was unthinkable until a few years ago. The reason for the success and overall effectiveness of Visual Storytelling lies primarily in the nature of the visual medium itself. If you think about it, from childhood, the first books we experience are illustrated ones. So, we become familiar with images right away, even before written or spoken language. |
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The effective strategy of storytelling
To tell a story, a strategy is required. A strategy capable of highlighting the identity of the protagonist of our story and effectively explaining their objectives.
Visual storytelling is certainly a valid technique for presenting oneself to the professional world in a more empathetic and human manner. One of its strengths is undoubtedly the serial nature (typical of reportage) of the content that characterizes it. It is possible to showcase a photo or video of a completed job and hope it sparks the desire to purchase in the audience. Alternatively, one can narrate step by step, from the inception of the idea to how a particular product is created and who is involved in the process.
In concrete terms, storytelling requires various posts and articles, patience, atmosphere, and a lot of effort. However, with a well-structured effort, you can ultimately take your audience by the hand and lead them into your world, communicating that there is value, time, professionalism, dedication, emotion, and passion behind your project.
In summary, Visual Storytelling is at the center of communication strategies for both companies and professionals because it's no longer sufficient to advertise products or services; it's necessary to tell their stories.
Visual storytelling is certainly a valid technique for presenting oneself to the professional world in a more empathetic and human manner. One of its strengths is undoubtedly the serial nature (typical of reportage) of the content that characterizes it. It is possible to showcase a photo or video of a completed job and hope it sparks the desire to purchase in the audience. Alternatively, one can narrate step by step, from the inception of the idea to how a particular product is created and who is involved in the process.
In concrete terms, storytelling requires various posts and articles, patience, atmosphere, and a lot of effort. However, with a well-structured effort, you can ultimately take your audience by the hand and lead them into your world, communicating that there is value, time, professionalism, dedication, emotion, and passion behind your project.
In summary, Visual Storytelling is at the center of communication strategies for both companies and professionals because it's no longer sufficient to advertise products or services; it's necessary to tell their stories.
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